See how we’re using material technology to build the future
Today we work with the most advanced materials in the world. Some started their life at NASA. Others started their life in nature.
GRAPHENE
Graphene is the lightest, strongest, most conductive material ever discovered... It also comes with a Nobel Prize. While the existence of graphene as a supermaterial was first theorised in the 1940s, it wasn’t until 2004 that two maverick scientists at the University of Manchester were able to isolate and test it. In 2010 their work won them the Nobel Prize. Thanks to their pioneering work we’ve been creating our own world-firsts with graphene since 2018.
AEROGEL
If you’ve never heard of aerogel before, it’s an insulator, and an astonishingly effective one. Which is exactly why NASA use it to line their spacesuits. It’s almost impossible for cold air to pass through it as its individual nanopores are 10,000 times thinner than a human hair. After 10 years of R&D, a durable aerogel insulation came into being, and that is what you will find lining our Martian Aerogel Jacket.
Metal
We're exploring metal as one of the future building blocks of bionic and intelligent clothing. Our Full Metal Jacket was hailed by WIRED as “the virus-killing coat of the future” and won TIME Best Inventions, while our Steel Blazer is made from 24% stainless steel, the same material as the first SpaceX starship.
SHIELDING
Long before the Curiosity Rover was sent to Mars to search for signs of life, it had to be tested here on Earth. So NASA created an electromagnetic shielding tent that was designed to completely block out external electromagnetic radiation during testing. We’ve now taken that technology and converted it into our first Shielding Suit that blocks electromagnetic radiation, shields you from infrared cameras, and comes with pockets that work like Faraday cages.
DNA
Sheep have been cloned. The human genome has been mapped. And now we're using DNA to make clothing.
When we first started making clothing, the idea of getting to work with DNA seemed as improbable as working with single layer graphene, or kryptonite. But thanks to two Cambridge scientists Orr Yarkoni and Jim Ajioka, we’re on the edge of a small revolution.
Thanks to their research, instead of using synthetic dyes, it’s now possible to genetically engineer colours, growing them from scratch in a lab.
In short, we now have an entire range of clothes made from genetically engineered microorganisms and DNA.
Dyneema
Weight for weight, Dyneema is 15x stronger than steel. Which is why you’ll find it in body armour, anti-ballistic vehicle armour, and mooring systems for giant container ships. Today we also use it to build our Indestructible range which includes the world’s strongest jacket, puffer, and belt.
Eiderdown
Icelandic eiderdown isn’t just the only naturally hydrophobic down in the world… it’s also the lightest down in the world. And the warmest. And the rarest. Sourced from a sanctuary of 3,500 free-nesting eider ducks in the remote Fljót Valley in Iceland’s northernmost extremes, it’s hand-gathered by third-generation Icelandic eider duck caretakers.
Material Technology
Full Metal Jacket. Gold edition
Meet the copper jacket that looks ready to occupy Mars.
£1,495
Full Metal Jacket. Copper edition
Made with 11km of copper and hailed by WIRED as "the virus-killing coat of the future."
£1,495
Double Graphene Puffer
Engineered with graphene on the outside, and graphene on the inside.
£1,095
Double Graphene Lightweight Puffer
The world’s first temperature regulating puffer built with a graphene shell and graphene insulation.
£895
Graphene Jacket
Built with the only material in the world with a Nobel prize.
£695
Carbon Fibre + Dyneema® Pants
The strongest and stretchiest lightweight pants ever built.
£495
Martian Aerogel Jacket - Rover Orange edition
The only part of this jacket you won’t currently find on Mars is the zip.
£2,495
Martian Aerogel Jacket - Stealth Black edition
Built with the same advanced aerogel and parachutes that land Rovers on Mars.
£2,495
Martian Aerogel Jacket - Mercury edition
Made from two materials that land stuff on other planets as their day job.
£2,495
Full Metal Jacket. Silver edition
Built with 59.5% copper, the future building block for intelligent, disease resistant clothing.
£1,495
Full Metal Jacket. Black edition
Built with 11km of copper, and winner of TIME Best Inventions.
£1,495
Indestructible Utility Jacket
The toughest utility jacket ever made, is now fleece-lined and waterproof.
£795
Indestructible Hoodie. Yellow edition
Built with a lightweight fibre that’s 15x stronger than steel.
£395
Black Algae Dyed T Shirt
Made with seaweed from Icelandic fjords, and the world’s first black algae dye.
£110£33 70% off