Black Algae Dyed T Shirt
Made with seaweed from Icelandic fjords, and the world’s first black algae dye.
- Dye made from algae waste
- Built with seaweed from Icelandic fjords
- Garment dyed for softness
The colour black is everywhere. From our phones to our cars to the ink in our pens. But black has a dark side. Every black thing you own is likely to contain carbon black – a pigment derived from petroleum. The way carbon black is made isn’t sustainable. Vast tracts of land called tar sands are stripped of all life and vegetation to extract the heavy petroleum, while the production process creates significant greenhouse gases.
So we’re on a search for the new black. And our aim is to reinvent the way in which the colour itself is made using the world’s first dye made from black algae.
Over 5 years of R&D have gone into creating the first ever black algae dye. And we spent more than 6 months finding the perfect blend of materials to combine it with. The Black Algae T Shirt is made from organic cotton, pulped eucalyptus, and brown algae – a type of seaweed harvested from Iceland’s North Atlantic fjords.
Indestructible Hoodie
Built with extreme stretch and almost impossible to rip.
Technical Details

WHILE THE HOODIE IS JUST 1 MILLIMETRE THICK, IT CAN WITHSTAND A 75KMPH FALL AND DRAG ON CONCRETE.





REINFORCED, ARTICULATED CONSTRUCTION
Every critical seam on the hoodie has been stitched with double lines of heavy-duty thread which are reinforced with woven tape on the underside. And we’ve constructed articulated three-piece sleeves which work with the material to follow the natural shape of your arms whatever way you stretch.


WOVEN WITH ULTRASTRONG DYNEEMA®, THE INDESTRUCTIBLE HOODIE COMBINES EXTREME STRENGTH WITH EXTREME STRETCH






DYNEEMA® IS TOUGH TO WORK WITH
Working with an ultrastrong material like Dyneema® comes with its own set of challenges. The material is so tough that it’s hard to do basic things with it, like cut it and sew it. On top of that, it tries to resist being woven into a soft, stretchy fabric. So strands of the fibre will always try to break free. As a result you’re likely to find a few imperfections on the surface of the material on each hoodie. But this doesn’t affect its toughness.





SIze + Fit
The Indestructible Hoodie is designed with a regular fit.
Size | XS | S | M | L | XL | XXL |
Fits chest | 83 - 90 | 91 - 98 | 99 - 106 | 107 - 114 | 115 - 122 | 123 - 130 |
Fits waist | 71 - 76 | 76 - 81 | 81 - 86 | 86 - 91 | 91 - 96 | 96 - 101 |
Size | XS | S | M | L | XL | XXL |
Fits chest | 33 - 36 | 36 - 39 | 39 - 42 | 42 - 45 | 45 - 48 | 48 - 51 |
Fits waist | 28 - 30 | 30 - 32 | 32 - 34 | 34 - 36 | 36 - 38 | 38 - 40 |