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Black Algae Hoodie

Made from two of nature’s most futuristic materials.

£375£15060% off

Model is 6ft 1 / 185cm with a 37 inch / 94cm chest, and wears size Medium.

  • Printed with black algae ink
  • Built with 55% hemp
  • Hemp combined with organic cotton for softness

The colour black is everywhere. From our phones to our cars to the ink in our pens. But black has a dark side. Every black thing you own is likely to contain carbon black – a pigment derived from petroleum. The way carbon black is made isn’t sustainable. Vast tracts of land called tar sands are stripped of all life and vegetation to extract the heavy petroleum, while the production process creates significant greenhouse gases.

So we’re on a search for the new black. And our aim is to reinvent the way in which the colour itself is made using black algae. You don’t have to dig up the Earth to find black algae. It grows in ponds using sunlight and carbon dioxide. Not only does algae generate more than half the oxygen on Earth, but once it becomes part of this hoodie, it captures and stores the carbon it used as its fuel for the next 100 years.

Mineral T Shirt

Coloured with sodalite from lava and crystallised magma.

£110

Technical Details

Material made in Portugal: 53% hemp, 44% organic cotton, 3% elastane
Dyed with 95% sodalite mineral powder and 5% synthetic pigment
Soft and breathable
Four-way stretch
Material weighs 220g/m2
T shirt weighs 240 grams
Machine wash 30°C
Constructed in Portugal
01 02

When prehistoric man first picked up a prehistoric paintbrush, they turned to the minerals, rocks and soils around them.

Dyed with an ancient blue mineral called sodalite

Blue pigments are incredibly rare in nature – which meant that blue was one of the hardest colours for early civilisations to make. The one we’ve used to dye the Mineral T Shirt is called sodalite and 5,000 years ago the ancient Caral civilisation was using it as currency in the high Andean plateau.

Sodalite is found in plutonic igneous rocks and lava

Sodalite is a tectosilicate mineral that’s normally translucent blue in colour. It’s sometimes found in pure crystal form and at its highest quality can be used in jewellery, sculptures and as an architectural stone. Having been formed by crystallising magmas rich in sodium, its name literally means ‘sodium stone’. Deposits of sodalite are found in the veins of plutonic igneous rocks, and have even been discovered in lava on the foothills of Italy’s Mount Vesuvius. Ours also comes from Italy, in an area that stretches from Venice to Verona.

Sodalite is found in the veins of plutonic igneous rocks and in lava on the foothills of Mount Vesuvius.

Blue used to be more valuable than gold

Sodalite is a close relative of other blue minerals like lazurite and lapis lazuli, a prized material that was imported to Europe during the Middle Ages. Lapis lazuli used to be ground down into a pigment called ultramarine, that was once even more valuable than gold. We carry out a similar process with sodalite, grinding it down to a fine powder to create pigment for dyeing.

Garment dyed in sodalite powder

The sodalite is collected, refined, refracted, and turned into a clean powder. We enhance the blue colour with a tiny amount of synthetic pigment. Then to make the t shirt we add the mineral powder to a vat of water and submerge the whole garment – a process called garment dyeing. There are only two byproducts of this process. Sediment, and water. Both of which can go straight back into nature. The synthetic pigment only remains in trace amounts and produces no negative impacts.

We add the sodalite powder to a vat of water and submerge the whole t shirt in it.

It creates a softer t shirt with a softer colour

Most clothes today are piece-dyed, which means the fabric is dyed before it’s cut up and sewn together. Garment dyeing requires more time and more care, but it creates softer fabrics with softer colours. And it means that rather than harsh chemicals, we only need to use heat, time and pressure for the colour of the sodalite to stick to the t shirt.

Minerals create a different kind of colour

Nearly all the colour you see in clothing today will have been created with petroleum-based dyes. But colour in clothing existed long before the chemical dyeing industry was invented. So we’ve gone back to the colour palette of early man. Because each t shirt is made using minerals made by nature, you might find small differences in colour across it. And because it’s garment dyed, every t shirt has a pre-worn look.

Feels like your favourite old t shirt

To add to the softness of the t shirt, we don’t just garment dye it in minerals, it’s also made with a blend of 53% hemp, 44% organic cotton, and 3% elastane for stretch, giving it a soft feel and a nice weight.

We need to rethink colour

We tend to think of the colour on our clothes as one thing. Something uniform, bold, and often bright. But this is created using highly synthetic processes. And the colours that nature produces aren’t like that. There are no crazy colours on cave walls because they simply didn’t exist. Dyeing clothing in minerals, rocks and soils is designed to help us rethink how colour can be made. 

Size + Fit

The Sodalite Mineral T Shirt is designed with a regular fit.

SizeXSSMLXLXXL
Fits chest83 - 9091 - 9899 - 106107 - 114115 - 122123 - 130
Fits waist71 - 7676 - 8181 - 8686 - 9191 - 9696 - 101
SizeXSSMLXLXXL
Fits chest33 - 3636 - 3939 - 4242 - 4545 - 4848 - 51
Fits waist28 - 3030 - 3232 - 3434 - 3636 - 3838 - 40