Skip to main content

Black Algae Hoodie

Made from two of nature’s most futuristic materials.

$375$15060% off

Model is 6ft 1 / 185cm with a 37 inch / 94cm chest, and wears size Medium.

  • Printed with black algae ink
  • Built with 55% hemp
  • Hemp combined with organic cotton for softness

The colour black is everywhere. From our phones to our cars to the ink in our pens. But black has a dark side. Every black thing you own is likely to contain carbon black – a pigment derived from petroleum. The way carbon black is made isn’t sustainable. Vast tracts of land called tar sands are stripped of all life and vegetation to extract the heavy petroleum, while the production process creates significant greenhouse gases.

So we’re on a search for the new black. And our aim is to reinvent the way in which the colour itself is made using black algae. You don’t have to dig up the Earth to find black algae. It grows in ponds using sunlight and carbon dioxide. Not only does algae generate more than half the oxygen on Earth, but once it becomes part of this hoodie, it captures and stores the carbon it used as its fuel for the next 100 years.

Mineral T Shirt

Built with two plants, one prehistoric mineral, and nothing else.

$195

Technical Details

Material made in Portugal: 53% hemp, 44% organic cotton, 3% elastane
Dyed with 100% celadonite mineral powder
Soft and breathable
Four-way stretch
Material weighs 220g/m2
T shirt weighs 240 grams
Machine wash 30°C
Constructed in Portugal
01 02

Made with a mineral called celadonite

Celadonite is a blue-green mineral that can vary in colour from sea green, to bright turquoise, to apple green. Made up of a mix of hydrated iron, magnesium, and potassium as well as various trace elements, it forms in deep marine environments when seawater interacts with lava.

Minerals create a different kind of colour

Nearly all the colour you see in clothing today will have been created with petroleum-based dyes. But colour in clothing existed long before the chemical dyeing industry was invented. So we’ve gone back to the colour palette of early man. Because each t shirt is made using minerals made by nature, you might find small differences in colour across it. And because it’s garment dyed, every t shirt has a pre-worn look.

Size + Fit

The Mineral T Shirt is designed with a regular fit.

SizeXSSMLXLXXL
Fits chest83 - 9091 - 9899 - 106107 - 114115 - 122123 - 130
Fits waist71 - 7676 - 8181 - 8686 - 9191 - 9696 - 101
SizeXSSMLXLXXL
Fits chest33 - 3636 - 3939 - 4242 - 4545 - 4848 - 51
Fits waist28 - 3030 - 3232 - 3434 - 3636 - 3838 - 40