Sashiko Jacket
Reinforced with 1 million high-strength stitches, using the ancient Japanese art of sashiko.
- Material made in Japan
- Reinforced with 5.5km of meta-aramid thread
- Built from 100% high-grade jacquard cotton
Reinforced with 1 million high-strength stitches, the Sashiko Jacket pioneers a completely new approach to creating highly durable clothing, inspired by the ancient Japanese art of sashiko. The technique of sashiko, or ‘little stabs,’ is a highly resilient form of embroidery developed during the Japanese Edo period, where worn out garments were repaired using decorative hand stitches. Clothes would be mended again and again as they passed down the generations, getting stronger as they got older.
Rather than waiting until an item of clothing needs to be repaired, we’ve simply applied sashiko-style stitching in super-strong meta-aramid thread over the entire jacket at the start of its life. By combining high-grade jacquard cotton with 5.5 kilometres of high-strength stitching, we’ve created a jacket that’s as soft and comfortable as it is tough and durable.
Black Algae Dyed T Shirt
Made with seaweed from Icelandic fjords, and the world’s first black algae dye.

Technical Details

The first piece of clothing dyed with black algae
Over the last few years we've been working with US biomaterials company Living Ink to accelerate the adoption of black algae as a way to colour clothing. After their founders Scott and Steve discovered that an algae cell is almost identical in size to a carbon black pigment, and can create the same colour, they’ve been on a mission to replace carbon black with black algae waste. Now, after 5 years of R&D and lab testing, this t shirt represents a major breakthrough on the journey – the first piece of clothing ever to be dyed with black algae.



Our intensive R&D process didn't stop with the dye
We carried out 6 months of lab tests to successfully dye our t shirt, trying different fabrics, dyeing temperatures, and pigment concentrations, before finding the perfect combination.


Size + Fit
The Black Algae T Shirt is designed with a regular fit.
Size | XS | S | M | L | XL | XXL | XXXL |
Fits chest | 83 - 90 | 91 - 98 | 99 - 106 | 107 - 114 | 115 - 122 | 123 - 130 | 131 - 138 |
Fits waist | 71 - 76 | 76 - 81 | 81 - 86 | 86 - 91 | 91 - 96 | 96 - 101 | 102 - 107 |
Size | XS | S | M | L | XL | XXL | XXXL |
Fits chest | 33 - 36 | 36 - 39 | 39 - 42 | 42 - 45 | 45 - 48 | 48 - 51 | 51 - 54 |
Fits waist | 28 - 30 | 30 - 32 | 32 - 34 | 34 - 36 | 36 - 38 | 38 - 40 | 40 - 42 |