Black Algae Hoodie
Made from two of nature’s most futuristic materials.
- Printed with black algae ink
- Built with 55% hemp
- Hemp combined with organic cotton for softness
The colour black is everywhere. From our phones to our cars to the ink in our pens. But black has a dark side. Every black thing you own is likely to contain carbon black – a pigment derived from petroleum. The way carbon black is made isn’t sustainable. Vast tracts of land called tar sands are stripped of all life and vegetation to extract the heavy petroleum, while the production process creates significant greenhouse gases.
So we’re on a search for the new black. And our aim is to reinvent the way in which the colour itself is made using black algae. You don’t have to dig up the Earth to find black algae. It grows in ponds using sunlight and carbon dioxide. Not only does algae generate more than half the oxygen on Earth, but once it becomes part of this hoodie, it captures and stores the carbon it used as its fuel for the next 100 years.
100 Year Overhead Hoodie
Windproof, abrasion resistant, and fire resistant on the outside. Fleece-lined on the inside.
Technical Details

It’s windproof, abrasion resistant, water repellent and fire resistant on the outside, and fleece lined on the inside.



The hoodie can withstand temperatures of 19,400°C. That’s 4x hotter than the sun.
Flames can’t spread on its surface
Over half the sweatshirt is made from extreme-strength fire resistant fibres. More than a third of the material is a fibre called modacrylic, an inherently fire resistant copolymer that’s difficult to ignite and will even self-extinguish. And another 14% is made from aramid fibres, which is the stuff used to make body armour and bulletproof vests. When flames come into contact with the material they can only char it. It doesn’t melt or drip, and flames can’t spread on its surface.


Most high strength, fireproof materials will do a good job of keeping you alive, but a bad job of making you comfortable. This hoodie changes that.

It’s ultra-soft and breathable with four-way stretch
Most high strength, fireproof materials will do a good of keeping you alive, but a bad job of making you comfortable. So the 100 Year Hoodie changes that. It’s soft and elastic. It’s highly breathable and high-wicking, so when you start working hard it lets warm air and sweat escape. And it’s constructed with elastane so you can move in any direction without feeling resistance.





The 100 Year Hoodie is built from an ultra-tough, all-weather, fire resistant supermaterial.


Built with Polartec technology
As well as being synonymous with outdoor gear, for the last decade Polartec have been developing flame resistant fabrics for the US military after their uniforms began melting in the intense heat of IED detonations. They work with military partners to develop combat-ready layering systems that protect soldiers from sudden heat sources in hostile territories. Our aim was to let anyone benefit from this technology.




Size + Fit
This style fits a little small to size, we recommend choosing one size up from your usual size.
Size | XS | S | M | L | XL | XXL |
Fits chest | 83 - 90 | 91 - 98 | 99 - 106 | 107 - 114 | 115 - 122 | 123 - 130 |
Fits waist | 71 - 76 | 76 - 81 | 81 - 86 | 86 - 91 | 91 - 96 | 96 - 101 |
Size | XS | S | M | L | XL | XXL |
Fits chest | 33 - 36 | 36 - 39 | 39 - 42 | 42 - 45 | 45 - 48 | 48 - 51 |
Fits waist | 28 - 30 | 30 - 32 | 32 - 34 | 34 - 36 | 36 - 38 | 38 - 40 |