Indestructible Chinos
We’ve taken the world’s most dependable pants, and made them even more dependable.
- Strengthened with Dyneema®
- Pockets reinforced with Cordura
- Garment washed for softness
Like most men’s clothing, chinos emerged from war. They were slim-fitting, flat-fronted, functional, and most importantly… really really dependable. By 1902, after heavy field-testing, they’d been made an official part of the US Army uniform. Once World War II was over, the guys who’d fought went off to college still wearing them – turning them into an instant hit on the Ivy League campuses. And their reputation was only cemented as a staple of mid-century menswear when they became the standard issue kit for John F. Kennedy and Steve McQueen.
Which is why, 120+ years later, you still don’t need to mess with the design. So we haven’t. Instead we’ve taken pants you’ve always been able to rely on, and woven them with the strongest fibre on Earth… so you can rely on them even more.
While they look and feel like regular chinos, every pair of Indestructible Chinos is made with a blend of cotton and Dyneema® – which is the same stuff used in body armour, arctic ropes and the sides of tanks. Of course you’d never know this just by putting them on. The Dyneema® is woven in with the cotton during the weaving process, so you’ll only ever feel the softness of the cotton, not the strength of the Dyneema®. And they’ve also been garment washed so they feel lived in from day one.
DNA Sweatshirt
Made from a genetically engineered blue.

Technical Details

You’ve already got about 16 billion kilometres of DNA inside you. In case that’s not quite enough, you might like a DNA Sweatshirt.
A quick recap on what DNA is exactly
DNA is the biological molecule that contains the genetic code an organism needs to develop, survive and reproduce. It is found in most cells of every organism. The differences in DNA are why one person has blue eyes rather than brown, why giraffes have long necks and why you’ll find more than a thousand different varieties of mango in India. Every human cell contains around 6 feet of DNA. With around 10 trillion cells inside each human, that means each person has around 60 trillion feet, or 16 billion kilometres of DNA inside them.

DNA doesn’t just make us, us. It also makes many of the colours we see in the natural world.


A step by step guide to making clothes with DNA
The first step is selecting the colour you want that exists in nature. Luckily you’ll find them in one of the world’s open-source biomolecular databases – like the Universal Protein Resource in Switzerland, or GenBank in Maryland which houses a collection of sequences for 300,000+ organisms. Starting life in the 1980s, today they look after sequences for species from around the world – from plants and animals, to insects and microbes – and their libraries are doubling roughly every 18 months.




Implanting the DNA into a bacterial cell
Next comes the fun bit, as you’ll need to imagine a microbiologist with some rubber gloves, a microscope, and a big needle. Because we then implant the DNA sequence of the indigoid-producing enzyme into a microorganism – in this case it’s a single bacterial cell in a petri dish which self-replicates every 20 minutes. And as it replicates, it produces more and more indigo pigment.


From a petri dish to a high-tech brewery
To make enough colour to dye clothes we obviously need more than just a petri dish of indigo. So we send our genetically engineered microorganisms to RDD, a cutting-edge dyehouse in Portugal. Here they’re grown in the same way you’d brew beer – through fermentation. The cells are added to a fermentation machine with water, sugar, yeast and plant waste. The more you feed them, the more they grow. And by doubling every 20 minutes they quickly create enough liquid to start dyeing a sweatshirt.

Dyed in a giant bath of DNA dye
To dye our DNA Sweatshirt, we submerge it in the bacterial soup we’ve brewed up. The bacteria latch onto the surface of the sweatshirt and release their pigment into the fibres of the material to colour it.




When we first started making clothing, the idea of getting to work with DNA was as improbable and far off as working with single layer graphene, vantablack, or kryptonite.


Size + Fit
The DNA Sweatshirt is designed with a regular fit.
Size | XS | S | M | L | XL | XXL |
Fits chest | 83 - 90 | 91 - 98 | 99 - 106 | 107 - 114 | 115 - 122 | 123 - 130 |
Fits waist | 71 - 76 | 76 - 81 | 81 - 86 | 86 - 91 | 91 - 96 | 96 - 101 |
Size | XS | S | M | L | XL | XXL |
Fits chest | 33 - 36 | 36 - 39 | 39 - 42 | 42 - 45 | 45 - 48 | 48 - 51 |
Fits waist | 28 - 30 | 30 - 32 | 32 - 34 | 34 - 36 | 36 - 38 | 38 - 40 |