ULTRASOFT DOWNTIME GEAR

Since 2019 we've been on a mission to rethink how colour is made to reduce the industry's reliance on petroleum-based dyes. We've worked with everything from volcanic soil, to the world's first black algae dye, minerals like hematite and celadonite, plants like almonds, and even naturally occurring pigments found in DNA. And today we use it to make some of the softest gear on Earth.

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