From the first clothes built for Mars, to gear built to outlive you
Our clothing tackles the fundamental challenges we’ll face over the next century – from extreme heatwaves, floods and fires, to resource scarcity and space exploration.
Our Indestructible range is built from a fibre 15x stronger than steel
Our Indestructible range is made from Dyneema which is the single strongest fibre known to man today. We use it to make jackets, hoodies, hats, vests and puffers. The rest of the world uses it to build bulletproof vests and anti-ballistic vehicle armour.
Our Equator range is ultra lightweight technical gear for extreme heat
Life at the equator offers us a glimpse of our future – a world of non-stop sun, heat, humidity and rainstorms. Home to some of the hottest and most humid places on the planet, it carves through dense tropical jungles, warm seas, and crowded cities. So our Equator range is ultra lightweight technical gear built to keep you comfortable in all 40,000km of one of the most extreme environments we currently inhabit, and one that’s set to grow.
Our 100 Year range is designed to outlive you
We use advances in material technology to make clothes with a longer life expectancy than the people wearing them. That’s why our 100 Year gear is made from materials with properties that normal clothes simply don’t have. Our 100 Year Pants, Hoodies and Sweaters are not only soft, comfortable and warm, but they’re designed with extreme performance capabilities and resistant to fire, wind, water, and most importantly time.
Our Planet Earth range is built to work anywhere on Earth
There are over 510 million square kilometres on the surface of Earth, and our Planet Earth gear is designed to work in every single one of them. Alongside our Planet Earth Shirts and Pants you’ll find jackets, hats and t shirts. With magnetic storm flaps, reinforced anti-mosquito collars, hidden passport pockets for hostile environments, shatterproof buttons and built in air-con, they’re built to work in every mangrove swamp, arctic plateau, desert or office on Earth.
Our Garbage range is made from stuff the world threw away
Every single second a garbage truck’s worth of clothing is dumped into landfill somewhere on Earth. So we intercept materials on their way to the dump and turn them into new clothes. From t shirts made out of old plastic bottles, to sweaters built from mashed up old bullet proof vests and firefighter suits.
Our Apocalypse gear is built to see you through the collapse of civilization
What you’re wearing when catastrophe strikes could be your entire wardrobe for the next few weeks, seasons or even decades. So our Apocalypse gear is built to withstand black lava, flash fires, chemical erosion and zombies. And it comes with enough pockets to carry your life.
Our Mars gear is designed for life on our next planet
As we begin to explore new worlds millions of miles from our own planet, we need to think about clothing in new ways. So our Mars gear is built with vomit pockets for space adaptation syndrome and anti-gravity pockets for shifting gravitational fields. We’re also building chill-out gear designed to help you feel at home, even if you’re 249 million miles away.
Our Lumber range is high strength gear built for hard living
Lumberjacks built modern America. 400 years ago when the first settlers arrived it was man vs nature on an epic scale. Hundreds of years later we’ve taken their default uniform and used modern technology to build our own high strength versions. From shirts built from the same super-tough breed of cotton was used to make the wings on the Wright Brothers’ planes, to jeans built woven with fibres 15x stronger than steel.
Our Nomad range rebuilds the softest clothes from our toughest ancestors
We’ve spent more than 99% of our time on Earth as nomads. So our Nomad range is built for surviving in harsh and fast-changing environments just like we used to. From hoodies built with cashmere grown on the freezing Mongolian-Manchurian steppe, to puffer jackets and pants that recreate the feeling and performance of the original seal skin coats worn in the Arctic.
Our Off Grid gear is built for self-sufficiency and living off the land
As parts of our planet become increasingly difficult to live on, and we’re forced into new and unknown terrain, our Off Grid range is hard-wearing utility gear built for self-sufficiency and living off the land. With predictions of ecological collapse and natural resource wars in the not-too-distant future, our Off Grid range is built for a future in which you have to rebuild your life with your bare hands.
Our Black Algae gear starts and ends in nature
Not only does algae produce 50 – 80% of the oxygen on the planet, but around 3 billion years ago it became the source of all plant life on Earth. Today we’re using Black Algae to change the way materials and colour itself is made. Starting with black. We combine algae with materials like wood pulp and hemp so the clothes can simply be buried in your garden at the end of their life.
Our Race to Zero range is the world’s lightest packable system of running gear
Our Race to Zero gear is an ultralight and super minimalist system of running gear that’s built to work together whether you’re running 5km or for 5 days straight. Every piece in the system packs down into itself into a black, zero-shaped pocket. It’s one of those minimalist designs that’s so simple you end up wondering why no-one’s done it before. And it’s probably why it picked up WIRED Gear of the Year.
