From the first clothes built for Mars, to gear built to outlive you
Our clothing tackles the fundamental challenges we’ll face over the next century – from extreme heatwaves, floods and fires, to resource scarcity and space exploration.
Our Indestructible range is built from a fibre 15x stronger than steel
Our Indestructible range is made from Dyneema which is the single strongest fibre known to man today. We use it to make jackets, hoodies, pants, hats, belts and puffers. The rest of the world uses it to build bulletproof vests and anti-ballistic vehicle armour.
Our Planet Earth range is built to work anywhere on Earth
There are over 510 million square kilometres on the surface of Earth, and our Planet Earth gear is designed to work in every single one of them. You’ll find Planet Earth Shirts, Hats, T Shirts, Jackets and Pants built with hidden passport pockets for hostile environments, reinforced anti-mosquito collars, and built in air-con, that are engineered to work in every mangrove swamp, arctic plateau, desert or office on Earth.
Our 100 Year range is designed to outlive you
We use advances in material technology to make clothes with a longer life expectancy than the people wearing them. That’s why our 100 Year gear is made from materials with properties that normal clothes simply don’t have. Our 100 Year Pants, Hoodies and Sweatshirts are not only soft, comfortable and warm, but they’re designed with extreme performance capabilities and are resistant to fire, wind, water, and most importantly, time.
Our DNA range is made from genetically engineered microorganisms and DNA
DNA doesn’t just make us, us. It also makes many of the colours we see in the natural world. So instead of using synthetic dyes to colour our DNA range we use genetically engineered microorganisms and DNA. By implanting the DNA of the indigo plant into self-replicating bacteria, brewing that bacteria like beer, then submerging our clothing into giant baths of the stuff, we can now grow the colours that dye our clothes.
OUR WATERFALLPROOF RANGE IS Ultra-technical, breathable, and built with Swiss material technology.
As we face life on Earth with new categories of weather, we’re going to need new categories of clothing. With extreme weather events on the rise for the last 40 years, and floods and fires sweeping across cities and states, “waterproof” is not enough. The megastorms are coming. So we’ve started working on clothing designed for a world of ultraviolent weather.
Our Equator range is ultra lightweight technical gear for extreme heat
Life at the equator offers us a glimpse of our future – a world of non-stop sun, heat, humidity and rainstorms. Home to some of the hottest and most humid places on the planet, it carves through dense tropical jungles, warm seas, and crowded cities. So our Equator range is ultra lightweight technical gear built to keep you comfortable in all 40,000km of one of the most extreme environments we currently inhabit, and one that’s set to grow.
Our Mars gear is designed for life on our next planet
As we begin to explore new worlds millions of miles from our own planet, we need to think about clothing in new ways. So our Mars gear is built with vomit pockets for space adaptation syndrome, and anti-gravity pockets for shifting gravitational fields. And our Mars chillout hoodies are designed to help you feel at home, even if you’re 249 million miles away.
Our Black Algae gear starts and ends in nature
Not only does algae produce 50 – 80% of the oxygen on the planet, but around 3 billion years ago it became the source of all plant life on Earth. Today we’re using Black Algae to change the way materials and colour itself is made. Starting with black. We combine algae with materials like wood pulp and hemp so the clothes can simply be buried in your garden at the end of their life.
