SIze + Fit
The Apocalypse Jacket is a unisex utility jacket. It’s designed to be worn with a looser fit so you can stuff the contents of your home in the jacket before you make your escape.
The Doomsday Clock is a symbol of global catastrophe. For the last 50 years scientists have used it to show how close we are to midnight, or Doomsday. In 1947 its original setting was seven minutes to midnight. In 2021 we had just 100 seconds to go.
As threats to humanity expand to include bioterrorism, ecological collapse – as well as the obvious zombie apocalypse – the world is taking the possibility of a catastrophic global event more seriously than ever. While we can’t predict the future, we can prepare for it.
As a 2021 report by America’s CDC put it: “If you’re prepared for a zombie apocalypse, you’re prepared for pretty much anything”. It’s why we’ve built the outside of our Apocalypse Jacket from a material originally invented by a Dr Marvel for NASA’s Apollo program, that can withstand black lava, flash fires, and chemical erosion. And it’s why we’ve turned the entire inner lining of the jacket (including the sleeves) into 23 pockets that will let you carry everything you need to survive anything.
The three-quarter length, fully hooded jacket was designed for the US Air Force in the 1950s, for aircraft carrier deck crews facing temperatures as low as –60°F. The hood was its finishing touch, allowing the wearer to seal off their entire face apart from an air hole for breathing, hence “snorkel”. The Apocalypse Jacket modifies this. Pull on the drawcord and it’ll cover your face enough to offer protection and anonymity. But you can also fold the hold back on itself so you can see everything around you while still shielding yourself from the elements. If it reminds you of Kenny from South Park, that’s ok. Because the one thing we know about Kenny was that he was incredibly hard to kill.
The problem with most protective clothing is that it naturally retains water, even if it feels dry. Once water heats up it vaporises. That’s why one of the most common and nastiest injuries for firefighters is steam burns. Unlike other protective clothing the ‘moisture regain ability’ of the Apocalypse Jacket is extremely low. That makes it incredibly comfortable to wear. And its pocket-laden inner-shell is made from stretchy Cordura. Walk down the street wearing the Apocalypse Jacket and you might look like you’re on your way to take on an army of the undead, but you’ll feel like you’re wearing a regular soft, comfortable jacket. Because you are.
The Apocalypse Jacket is a unisex utility jacket. It’s designed to be worn with a looser fit so you can stuff the contents of your home in the jacket before you make your escape.
| Size | XS | S | M | L | XL | XXL |
| Fits chest | 83 - 90 | 91 - 98 | 99 - 106 | 107 - 114 | 115 - 122 | 123 - 130 |
| Fits waist | 71 - 76 | 76 - 81 | 81 - 86 | 86 - 91 | 91 - 96 | 96 - 101 |
| Size | XS | S | M | L | XL | XXL |
| Fits chest | 33 - 36 | 36 - 39 | 39 - 42 | 42 - 45 | 45 - 48 | 48 - 51 |
| Fits waist | 28 - 30 | 30 - 32 | 32 - 34 | 34 - 36 | 36 - 38 | 38 - 40 |