Mineral T Shirt
Built from hemp and cotton. And dyed by volcanoes.
- Garment dyed with 100% volcanic soil powder
- Material is a blend of hemp and organic cotton
- Four-way stretch
Minerals tell the story of life on Earth
As we continue to look for new, low impact ways to dye clothing, we’ve turned to the colouring tools of early man – minerals, rocks, and soils. Minerals don’t just tell the story of life on Earth, they also tell the story of colour.
They also tell the story of colour
When our solar system settled into its current shape around 4.5 billion years ago, Earth was created by a series of galactic collisions. Tectonic plates began to form. And geological life and biological life fused together to create vast mineral deposits in the Earth’s upper crust. So when prehistoric man first picked up a prehistoric paintbrush, they turned to the minerals, rocks and soils around them. Today, instead of using those minerals to paint cave walls, we’re using them to dye clothing. And it's why this t shirt is garment dyed in a giant bath of volcanic soil.
It’s collected in Italy
Volcanic soils have incredible physical and chemical properties. Because they’re so rich in nutrients, they’re agriculturally superior to other soils. And it’s why you’ll find South American coffee growers tending their crops in the shadows of active volcanoes. Our soil starts life in Italy, in an area that stretches from Venice to Verona. Over thousands of years the area has seen a unique set of geological transformations, creating a landscape where the ‘marble mountains’ of the Apuan Alps sit next to the carbonate rocks of the Dolomites.
Garment dyed in volcanic soil
After the volcanic soil is collected, it’s refined, refracted, and turned into a clean powder. To make the t shirt we then add this powder to a vat of water and submerge the whole garment – a process called ‘garment dyeing.’ There are only 2 by-products of this process. Volcanic soil sediment, and water. Both of which can go straight back into nature.
It creates a softer t shirt with a softer colour
Most clothes today are piece-dyed, which means the fabric is dyed before it’s cut up and sewn together. Garment dyeing requires more time and more care, but it creates softer fabrics with softer colours. And it means that rather than harsh chemicals, we only need to use heat, time and pressure for the colour of the volcanic soil to stick to the t shirt.
Feels like your favourite old t shirt
To add to the softness of the t shirt, we don’t just garment dye it in minerals, it’s also made with a blend of 53% hemp, 44% organic cotton, and 3% elastane for stretch, giving it a soft feel and a nice weight.
We need to rethink colour
We tend to think of the colour on our clothes as one thing. Something uniform, bold, and often bright. But this is created using highly synthetic processes. And the colours that nature produces aren’t like that. There are no crazy colours on cave walls because they simply didn’t exist. Dyeing clothing in minerals, rocks and soils is designed to help us rethink how colour can be made.
Size + Fit
The Mineral T Shirt is designed with a regular fit.
|Fits chest||83 - 90||91 - 98||99 - 106||107 - 114||115 - 122||123 - 130|
|Fits waist||71 - 76||76 - 81||81 - 86||86 - 91||91 - 96||96 - 101|
|Fits chest||33 - 36||36 - 39||39 - 42||42 - 45||45 - 48||48 - 51|
|Fits waist||28 - 30||30 - 32||32 - 34||34 - 36||36 - 38||38 - 40|