• The original Apocalypse Jacket. Loved by humans. Hated by zombies.

    If you could only take one piece of clothing to survive the end of the world, the Apocalypse Jacket is it. The outside is built with a material so fireproof it can withstand temperatures of 2,370 degrees Fahrenheit. We’ve turned the entire inner lining of the jacket (including the sleeves) into 23 pockets that will let you carry everything you need to survive, or convert the jacket into a sleeping bag if you prefer. It even has a wired ‘snorkel hood’ originally invented for US aircraft carrier crew, to keep out the undead.

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  • All our Apocalypse gear is insanely fireproof

    In the late 1960s NASA needed something insanely fireproof. As the Cold War and the Apollo Program gripped the world, the Department of Defence called up a scientist named Dr Marvel – we’re not making this up – and gave him an apparently impossible brief. Invent a fibre with no melting point. The result was PBI. A material so revolutionary it wasn’t just used to replace cotton in the Apollo cabin crew’s clothing and sleeping bags, it was used to coat their spacecraft too. NASA still uses PBI today, as does the US Army, the aerospace industry and firefighters. It’s just never been used in civilian clothing before. Until we built our Apocalypse gear.

  • The material is tough enough to survive in space

    Polybenzimidazole, or PBI, is a fibre of exceptional thermal and chemical stability. It retains its integrity after it is exposed to high heat, chemicals and abrasion – which means it won’t stiffen and crack, unlike other fire-retardant materials. When Skylab fell to Earth in 1979 the part that survived re-entry was the part coated in PBI. That’s because it can withstand at least 2,370 degrees Fahrenheit, the same temperature as black lava.

  • The fabric is incredibly strong

    All fabrics have a tensile strength, which is the force required to snap their fibres. Firefighter uniforms are required to have a tensile strength of 450 Newtons/55mm. PBI has 5x that. Plus 10x the required tear-strength. We knew our Apocalypse Jacket needed to be annihilation-proof. So we worked with a cutting-edge lab on the south coast of England – where its team of technicians and engineers helped us create the jacket’s outer-shell using a combination of PBI and para-aramid, the stuff used to make ballistic-rated body armour. Our Apocalypse Jacket offers incredible protection against heat, flash fire and arc flash, while retaining its flexibility and strength.

  • It also repels chemicals

    The Apocalypse Jacket is also chemical splash resistant. It will repel oil, petrol, sulphuric acid, nitric acid and caustic soda. It’s also antimicrobial, UV resistant and high wicking. In short, it provides you with the highest level of protection you’ll find anywhere on Earth. That’s true whether you’re wandering a scorched version of it in 2047, or its current iteration in 2022.

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Some future catastrophes will be beyond our control, like an asteroid strike, interplanetary contamination, super-volcano, or the heat death of the universe. Others include extreme climate change, a Malthusian crisis – where our population outpaces agricultural production – or the kind of ecological collapse that we’re dealing with right now.

Apocalypse Pants to see you through the end of the world. Or winter.

Even if a zombie apocalypse or killer asteroid never arrives, the Apocalypse Pants are built to see you through anything. Made from the same material as our Apocalypse Jackets, they can withstand fires, chemical erosion and re-entry into Earth’s atmosphere – in case you ever need it. Today the material is used by the US Army, the aerospace industry, and us. The pants are not only lined to protect you from the cold, but also engineered with 20 hidden pockets that let you carry everything you need to survive. It’s what makes them the strongest and most practical survival pants ever made.

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  • A lightweight jacket to give you some options

    Once you’ve settled into the apocalypse you’re probably going to want jacket options – like something to throw on when you’re popping out to raid the supermarket at the end of the street. The Lightweight edition is the Apocalypse Jacket’s little brother. The shape and construction of the jacket is based on utilitarian workwear jackets that have existed for over a century. And you won’t see it at first, but the outside of the jacket is lined with an integrated pocket system. They cover almost every square centimetre – or about 5,700cm² in total.

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  • We’ve added enough pockets to store your life

    You can never be too prepared for the unexpected, and it’s easier to keep track of your gear if it’s attached to you. Clothes, maps, spare batteries, a compass, duct tape, a sleeping bag, first-aid kit, crossbow, mosquito shelter, matches, a hatchet, soap, rope, a shovel, toothpaste, four litres of water and a signal mirror are just some of the items recommended by official apocalypse guidelines. You might also want to carry ‘gift’ items for any unfriendly faces you meet along the way, plus your birth certificate, passport and a good book.

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  • Is this the end of the world as we know it?

    The Doomsday Clock is a symbol of global catastrophe. For the last 50 years scientists have used it to show how close we are to midnight, or Doomsday. In 1947 its original setting was seven minutes to midnight. In 2022 we had just 100 seconds to go. As threats to humanity expand to include bioterrorism, ecological collapse – as well as the obvious zombie apocalypse – the world is taking the possibility of a catastrophic global event more seriously than ever. While we can’t predict the future, we can prepare for it. As a 2021 report by America’s CDC put it: “If you’re prepared for a zombie apocalypse, you’re prepared for pretty much anything”.

  • The end of the world is near

    From Noah’s Ark to Rick Grimes in The Walking Dead, via HG Wells, Shaun of the Dead and World War Z, we’ve been telling stories about a post-apocalyptic future for a long time. Now scientists are getting involved too. Oxford University has founded its Future of Humanity Institute to explore worldwide catastrophic risk. The Johns Hopkins Centre for Health Security has started work on how to reduce the consequences of a global cataclysm. And in 2021 the CDC (Centres for Disease Control and Prevention) published ‘Preparedness 101: Zombie Apocalypse.’

  • A zombie apocalypse is just one option

    The CDC’s 40-page Zombie Apocalypse report contains lots of useful information on escape routes, tools and supplies and how to keep your birth certificate and passport safe, once the undead start to rise from the ground. And they were only 500 years behind Nostradamus. The French philosopher had his zombie apocalypse pencilled in for 2021 too, when the “half-dead” would bring “great evils”.

  • There’s plenty of other ways for the world to end

    These reports provide plenty of food for thought – and not just for the zombies. Some future catastrophes will be beyond our control, like an asteroid strike, super-volcano, or the heat death of the universe. Others include extreme climate change, a Malthusian crisis – where our population outpaces agricultural production – or the kind of ecological collapse that we’re dealing with right now. Interplanetary contamination, the rise of artificial intelligence, nanotechnology and bioterrorism will all need contingency plans too.

  • Nuclear war is still on the cards too

    In simpler times it was merely the threat of nuclear war between Russia and America that gripped the global community. But that one hasn’t gone away, either. Nine countries own a total of 13,860 nuclear weapons that could plunge us into a nuclear winter tomorrow – Russia and America own 92 per cent of them. Or so they say.

  • We’re already getting prepared

    Whether you believe The End of Days will have us fighting off zombies, roaming the Earth for somewhere hospitable, or dealing with the mother of all blackouts, when it comes to survival, it’s our clothes that might just make the difference between life and death. What you’re wearing when catastrophe strikes could be your entire wardrobe for the next few weeks, seasons or even decades. You might need to run. You may have to ditch the backpack. And you know those beaten-up, hole-ridden sweaters survivors wear in movies like The Children of Men, The Road and A Quiet Place Part II? They’ll be no use at all.

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