The concept for our Planet Earth gear was simple – you’ve been thrown into the back of a truck, you don’t know where on Earth you’re going to end up, or what your mission is when you get there, what kit do you want to be wearing to help keep you alive?
We live on a planet of extremes – a ball of molten metal and rock hurtling through space at 67,000mph, with mangrove swamps, tropical rainforests, lava fields, high plateaus and Arctic-alpine deserts, and temperatures ranging from +136F to -126F.

Our Planet Earth Hat was born in a world of sandstorms and monsoons
The boonie hat has been worn by elite military in the world’s most extreme environments for over 80 years. Designed to camouflage soldiers while protecting them from intense heat, sandstorms and monsoon rains, it’s been adapted for every possible climate. So we’ve taken it and built one of the most technical and versatile hats ever created to see you through any jungle, desert, mountain, beach, trail or city on Earth. A removable sunshield protects you from UV rays, while 36 concealed vents help keep you cool in hot and humid environments. Water repellent, wind resistant and fast drying, it comes with a military grade drawcord filled with fishing wire and tinder, and 16 gadget loops to carry essentials.

