Woven with ultra-strong Dyneema, we’ve rebuilt jeans to be the toughest pants in the world again.


Model is 6ft 2 / 188cm with a 32 inch / 81cm waist, and wears size Medium.

  • 13.7 oz. Italian Dyneema denim
  • Tough enough to survive 75kmph falls
  • Knees and seat reinforced with Cordura layers

The first ever pair of jeans were made for a lumberjack. Built for life in the woods, they were designed to be exceptionally tough – the strongest pants anywhere in the world at the time. But over the last 150 years, jeans have changed to the point where the original lumberjacks wouldn’t even recognise them. Skintight pants with premade rips are about as far away from the origin of jeans as you can get.

So we’ve gone back to the first days of jeans to build them as they were meant to be built. We’ve worked with the world’s most fabled mills, and the master craftsmen of denim, and combined that with the toughest modern day materials to create some of the strongest jeans ever made. The Black edition of our Lumberjeans are woven with Dyneema fibres which are 15x stronger than steel, and reinforced with Cordura panels. They’re the jeans lumberjacks would have wanted.

Technical Details

Material made in Italy: 68% cotton, 25% Dyneema, 5% nylon, 2% elastane
13.7 oz. Italian Dyneema denim
Highly abrasion resistant
Knees reinforced with Cordura layer
Seat reinforced with Cordura layer
One piece continuous button fly
5 belt loops
2 front pockets lined with Cordura
Front ticket pocket
2 angled rear pockets half lined with Cordura
Rear ticket pocket
Axe loop
Machine wash cold, separately and inside out
Jeans constructed in China
01 03

The very first pair of jeans was made for a lumberjack

While workwear became fashionable in the 1990s, in the 1880s lives depended on it. Although jeans later became synonymous with cowboys – and later still with bikers, outlaws and rock stars – the very first pair of jeans was made for a lumberjack. In December 1870 a woman walked into a tailor’s shop in Nevada. She was at the end of her tether. She needed a pair of pants for her husband. They needed to be tough. And they needed to be made quickly. The husband was off work sick, and he had to be back chopping wood by January.

SIze + Fit

The Lumberjeans are designed with a slim fit. If you’re on the borderline between two waist sizes, we recommend going for the larger size.

Size 28 30 32 34 36 38
Fits waist 71 - 76 76 - 81 81 - 86 86 - 91 91 - 96 96 - 101
Inside leg 82.6 83.8 85 86.4 86.4 86.4
Size 28 30 32 34 36 38
Fits waist 28 - 30 30 - 32 32 - 34 34 - 36 36 - 38 38 - 40
Inside leg 32.5 33 33.5 34 34 34